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Public Pioneers #3: Keeping it real

29 november 2023 - 30 november 2023

It is expected that within the next few years 95% of media content with be fully or partially synthetic, produced with generative AI. What does it mean when media no longer represent but generate reality? Is there such a thing as Synthetic Truth? How do we retain a shared reality when everyone can instantly generate their own version?

Generative tools like ChatGPT, Midjourney and Stable Diffusion enable not only professional creators to push creative boundaries, but also “those formerly known as the audience. In Public Pioneers #3, we therefore focus on the creative triangle between professional media creators, public AI pioneers and Generative AI tools as a third entity. Together we explore how generative AI can be used to tell new stories, and get a better grip on creative uses of synthetic media. Synthetic media for good.

Two day hackathon in Beeld & Geluid in Den Haag

On November 29 and 30, the VPRO Medialab in collaboration with NPO Innovation, trainees from the Digital Society School and Beeld & Geluid in Den Haag will dive into the synthetic world of Generative AI. Are you a media-maker/podcaster/artist/designer/AI-coder/TikTokker/thinker/doer … sign up for the two-day hackathon Public Pioneers#3: Keeping it Real.

Under the guidance of our coaches, participants will work on concepts and prototypes in about six teams to pitch them in the Open Demos at the end of the second day. This time no expert jury but a ‘sharktank’ of broadcasters and public institutions that can adopt projects. So win-win-win…



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29 november 2023
30 november 2023
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Beeld & Geluid Den Haag
Zeestraat 82
Den Haag, 2518 AD Nederland
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VPRO Medialab
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